Verestro's Products Overview

In this chapter we will present the CEO's view on our products and solutions.

Trends on the Fintech Market
Why to use Verestro?
Verestro architecture and choice of products
Verestro's products for various regions
What are the Advantages of the Verestro Fintech-as-a-Service Platform?
Own Payment License or Dependence on a BAAS provider - how does Verestro solve it?
White-label App vs. In-house App Development
Mobile App Development Languages Used by Verestro
Business Control for new or existing portfolios
What employee benefits can be offered via the Verestro Business Control
Tokenization and Contactless Payments - Verestro's competitive advantages
Cashback - Boost Customer Loyalty and Spending
Understanding White Label Applications: A Beginner's Guide

Trends on the Fintech Market

There are various important trends that are impacting the financial technology market at the moment. We try to focus on several of them to stay competitive and propose services which improve user satisfaction, conversion and bring more revenues to our partners. In this article I would like to focus on a few of these ongoing changes:

Embedded Finance - more and more applications, marketplaces, partners would like to include financial solutions inside their applications. It seems that flexible and not expensive payment solutions are necessary to build a new value proposition in many markets. From lending, through insurance, loyalty platforms, merchants, discount programs, employee benefits - all of them can find useful value in fintech solutions.
Focus on revenue generation - every financial product must bring value which can be counted in dollars. It used to be expensive to set up a card issuing solution, but it is no longer the case. You can implement and test various financial technologies during 2-3 months. You can have cards with their own visuals, and send money transfers globally easily. Once it becomes easy, all partners focus on solutions that can bring direct revenues per user, per transaction. High cost is no longer a problem today.
Multi-functionality, multi-acquiring, multi-issuing, multi-processing - there used to be specialised players focused on a particular segment. You had to choose different vendors for card issuing, accounts, money transfer, eCom payments etc. But today it is more and more important to find partners that can offer various solutions, provided by multiple banks, multiple processors under a single roof. Connections between various products bring the most value as thanks to it you can build more sophisticated use cases
Fraud and AML management - flexible but superior approach to AML, KYC, fraud management is becoming a king. The strategy focused on declining all high risk transactions does not work any longer. Financial players and regulators learned that it is necessary to build rules that enable processing of various types of transactions in a secure way, in line with rules.
Cryptocurrencies - it seems that after years of ups and downs cryptocurrencies became part of our world. It is difficult to imagine that there will be a hard block for this technology. It is important to start thinking about it as part of financial technologies that bring global value in different use cases.

At Verestro, we focus on those trends to ensure that we can deliver exceptional value for our customers.

Krzysztof Drzyzga

Why to use Verestro?

In this article I would like to explain why it is beneficial to leverage the Verestro Fintech-as-a-Service Platform.

Keeping pace in the fintech landscape

Let's start with a description of the problem. Today's financial and payment technology world is a complicated monster. There are new technologies appearing and disappearing every year or even every month. You must invest into new APIs, new interfaces, new frameworks, new security and regulatory requirements. And on the other hand, you have growing costs of IT development. Maybe, during the last years the growth of salaries slowed down a bit but in general one of the biggest costs in your P&L is IT expenditures.

Innovation as a challenge

Let's imagine that you would like to be on top of many innovations in financial technologies. You would like to invest into QR payments, eCom, contactless etc. And you would like to do it of course in high quality. It means that for each of these functionalities you would need a few people to develop and later maintain and host these solutions. A few people means usually 50-100k USD monthly costs for 6-12 months or actually forever. Really forever, because technologies are changing, new frameworks are required, updates are needed.

We think that actually it does not make sense that everybody does it on their own. It would take a lot of time and a lot of money. It is much better and easier if we invest into these technologies and our customers will cover just part of the costs involved in development and maintenance of these platforms. Additionally, we give benefits of compliance with security, legal, regulatory requirements to simplify customers' lives. How does it work?

Verestro’s solution: All-in-One Fintech-as-a-Service Platform

The philosophy is pretty simple. We work on our own, or with Mastercard, with banks, with payment institutions on new products. We are implementing them one-by-one on our platform and thanks to this you are getting a big set of financial technologies in one place. You do not need to manage multiple vendors, you do not need to learn new technologies. You are focused on users, usually you are focused on front-end, core functionalities and your costs are much lower. Our standard fees are lower than AWS or Azure costs of hosting only... but at this price we provide not only hosting but also applications, APIs, connections, regulatory compliance, PCI DSS, business solutions, admin panels, frontend if needed etc.

So, if you want to make use of investments done by multiple parties in the world, get in touch with us!

Verestro architecture and choice of products

Below simplified example of Verestro platform architecture. Before every project please decide which functionalities are you going to use.

Please tick bullet points which are needed in your project and deliver it to our sales team:

We are constantly adding new value added functionalities. Check if we have not added something new in the meantime :) Contact us.

Verestro's products for various regions

Our mission at Verestro is to provide cutting-edge fintech technologies and make them affordable to everyone. We work with banks, fintech providers, payment schemes, payment gateways, merchants, corporations and small businesses and develop a BAAS / FAAS platform. However, as "payments" is a regulated business, we are not able to provide all our services globally at the moment. Below we describe key products we distribute in particular regions.

The European Union
- Key customers: banks, fintech, payment providers, merchants, businesses, insurances, lendtech etc.
- Key products: all products described in our Developer Zone, including technology and regulated payments solutions.
- Taking into account market dynamics, our key focus is on:

North & South America
- Key customers: banks, processors, payment schemes, fintech.
- Key products: we are focused on selling technology platforms because we do not have a payment license at the moment; we do work with various partners like Paymentology or Girasol to provide end-to-end payment solutions; we can offer payment accounts and cards in Europe if customer has office in Europe.
- Taking into account market dynamics, our key focus is on:

East Asia incl. India
- Key customers: banks, processors, payment schemes, fintech.
- Key products: focus on technology products around tokenization and money transfers; we can offer payment accounts and cards in Europe if customer has an office in Europe.
- Taking into account market dynamics, our key focus is on:

Middle East & Africa
- Key customers: banks, processors, payment schemes, fintech.
- Key products: focus on technology around tokenization and white label; we can offer payment accounts and cards in Europe if customer has office in Europe:

What are the Advantages of the Verestro Fintech-as-a-Service Platform?

Each time we approach our customers, we are asked what advantages over the competitors our solution brings. In this article I would like to describe a couple of points which differentiate us among this pot of financial technologies vendors.

Advantages of the Verestro Fintech-as-a-Service Platform

1. Speed

200% faster than building everything in-house. Instead of building every fintech product yourself, You can use our platform and You will have all of those services much faster and at lower investment costs. Let’s take card issuing for example. To start issuing cards You need to cover very costly and time consuming areas. You have to:

build Your architecture and its individual components like data core center to manage cards, '
have all kind of backends to tokenize the cards,
create admin panels,
integrate with Mastercard or Visa platforms,
create the SDKs to integrate them with Your mobile interface,
finally find or build Your own processing facility,
and obtain a license of an official payment institution.

It may take from 1,5 to even 3 years and cost You a fortune counted in millions of euros! Choosing a Fintech-as-a-Service model is way more efficient as You simply do it all in 3 months.

2. Cost-Effectiveness

Our services cost up to 50% less than those of the competition! Often customers complain of high costs of fintech services. The cost of implementing our fintech services is one of the lowest in the industry, due to the maintained cost discipline, the location of the software house in the relatively cheapest country in the EU in terms of personnel costs, and the accumulated experience of more than 65 completed implementation projects.

Thanks to the subscription-based Fintech-as-a-Service sales model, the cost of our services is also significantly cheaper than the cost of developing such services in-house. As in the above-mentioned example of card issuing, the cost of card issuing program may exceed 1-2 m euros where in fintech-as-a-service case You will be only charged for a setup fee not higher than 20 k euro and then You will need to pay a monthly fee for the maintenance dependent on the type of cards You issue 4-8 k euro per month. Isn’t it a good deal?

3. Long-Term Financial Stability

We are profitable, no loans, not dependent on investor money. We have Mastercard as a shareholder. You get a partner with long term financial stability which is extremely rare in our industry. Before signing any agreement with any vendor of financial technologies please make sure You double checked their financial condition usually available in the investors tabs on their official websites. You don’t want to wake up one day with Your customers cut off from their payment cards.

4. Flexibility

Direct contact and flexibility! At Verestro,You get in touch with decision makers and we are ready to listen to Your needs. As long as You are not violating financial, AML rules - we are happy to be flexible and update our rules to Your needs.

Even though we would prefer to sell our off-the-shelf products like card issuing, tokenization, money transfers or a business expense management system, we all know, sometimes, some customisations are simply unavoidable. We have wide experience in tailoring the products to our Partners' needs.

5. New Revenue Streams

Generate new revenue with our fintech products! Our clients value rapid implementation of fintech services because it allows them to start generating revenue or reduce costs faster from such services as payment card issuance and cross-border transfers, online payments.

Based on our experience and optimized processes and API/SDK ,it takes 4 times less effort to launch new products and start generating revenues on them. One of the good examples of the way You can quickly start earning on Your payment cards is a Fees module. Simply set up the fees on each issued card and start to earn from the first day of the project.

Contact

If You want to challenge some of the above-mentioned statements, feel free to book a call with one of our sales representatives at sales@verestro.com. We look forward to hearing from you!

Adam Mizołek

Own Payment License or Dependence on a BAAS provider - how does Verestro solve it?

If you are a fintech provider, there is one single risk of choosing a BAAS partner - long-term dependence on a regulatory license of the partner. We will focus on this topic in this article and explain how Verestro's proposal differs from all other BAAS providers.

At the beginning of your fintech journey, there is usually not enough time to cover all the topics and build every single payment license yourself. In fact, it does not even make sense. Therefore, fintech start-ups and scale-ups usually choose BAAS partners and develop their business with them.

Such a decision is actually an important risk for every fintech because you start being dependent on BAAS partners. Your customer gets registered to accounts and payment services of your partner and in the long run you are building a serious risk for yourself. Maybe you do not care about this problem at this stage but think of it. It is a super important risk. What can happen:

Your BAAS partner may increase prices and you will have to pay
Your BAAS partner has problems with a regulatory institution and you must follow new rules that regulator is pushing to the payment provider
Your BAAS partner has AML issues and your BIN, your cards are blocked because of other customers

There are many risks. At Verestro, we solve this problem in various ways:

We are not only BAAS but also technology provider - a lot of our projects are performed in cooperation with banks, payment institutions where we act as a technology provider only. We can also do it for you which means that once you get your own payment license, we can use the same technical infrastructure to issue your cards and open your accounts.
We are not dependent on a single payment institution - we work on multi-issuing, multi-bank, and multi-acquiring solutions, so that you can have a choice of payment institutions that you work with. It is a unique functionality of our platform. It enables you to work globally with multiple payment institutions or to switch payment partners once it is necessary for your business.
We work with multiple banks - we have cooperation with many financial institutions and banks all over the world and our core strategy is to bring you accounts and payments in all countries. You can choose IBANs and BINs from various countries. You can choose currencies, local payment solutions etc.

In conclusion, when you choose Verestro, you get long-term stability and a solution to this important risk. Contact us for more details.

White-label App vs. In-house App Development

In the world of growing IT development costs, our customers are asking more and more questions regarding white label frontend and mobile app development. In this article we will focus on the most important advantages and disadvantages of using white label frontend products.

Introduction to app development

Let's start with an introduction. As a company willing to launch new fintech products or willing to implement a mobile application for your users or employees, you need to make a business decision on how to implement it:

Your own development (in-house) - in this case you will hire developers, choose a front-end technical framework and will work with your team to implement a mobile app fully dedicated to your business.
Choosing a white label product - in this case you have to choose a vendor of a white label application, learn how to customise this application and eventually hire a team that will work on customisations necessary for your business use cases.

This choice is actually a super important decision that many business people underestimate. Let's focus on the key advantages and disadvantages of working in both models.

Scenario 1 - In-house app development

This is a common scenario for many banks, new fintechs, corporations, etc. It seems to be very easy. You will hire one or two developers for a few months and after this period of time you will have a perfect product that will include multiple functionalities. You can then resign from developers and have great business use cases for your customers. To hire developers you will usually try to hire an external IT outsourcing company that will promise to you that it is easy, fast and inexpensive.

Nothing in the above sentences is true! :) Really nothing. Many business people, especially company managers, think that front-end development is easy. That everything works great on any type of phone and that integrating backend APIs is super easy and fast.

Disadvantages

In reality, it takes time. A lot of time. To have a very good front-end product built from scratch, without bugs, you usually have to plan 12-24 months of constant development, tests, changes etc. And after this period you cannot resign from the development team. You need to have people that will work on changes, updates, will implement technical updates required by Apple, Google, security rules etc. Let's do a quick calculation. The smallest IT team today consists of 4-5 people: backend developer, frontend developer (one or two depending on chosen technology), tester, product owner / scrum master / project manager / UX person. If you want to have fast development, this team should be bigger (8-10 people). Additionally you need hosting services - AWS or Azzure can quickly become a large part of your cost structure. You need additional software and systems connected with development work, such as Slack, Jenkins, Kubernetes, etc. All of this costs money. In short, you should expect the following costs:

5 people * min. 6.000 EUR average cost = 30.000 EUR monthly
5.000 EUR hosting monthly
1.000 EUR additional costs
not including office costs, bonuses etc.

TOTAL: 36.000 EUR monthly cost -> FOR THE SMALLEST POSSIBLE TEAM!

And let's imagine that you have to spend 10 months for MVP development -> 360.0000 EUR one-time fee.

It is the cost you have to cover just to implement your MVP. Without any marketing, without any customer reactions, no sales during the period. In reality I think that you should assume that this cost of doing the implementation in such a way is 2-3 times higher than this minimum cost - almost 1 mln EUR.

Additionally, you should take into account that development done by a very small team requires technical compromises. Most likely you will not use Native iOS and Android technologies that are the best from UX perspective. IT companies will recommend to you various hybrid technologies which is always a compromise in the UX area. You will also not gather experience from other projects done in similar areas. Your mistakes will usually be first mistakes, your developer mistakes will require updates, etc.

What's even more important, you need to think about long-term development, hosting and maintenance costs. Maybe you can limit the team by 50% but costs of hosting will grow for sure with new users coming to your system. I would assume that you will have a monthly cost of 10-20.000 EUR to cover to keep the application running.

Advantages

Apologies for describing so many disadvantages but I think it is true. However, there are big advantages. If you can afford those costs and time spending, you will have full freedom. You can do with your app whatever you want to do. You can implement new features, change everything, implement new technology quickly. The dependency is only on your budget. I fully admit that this is a super important advantage that can be strategic for many start-ups and companies. I am just not sure that you must get this advantage at the very beginning of your project. Sometimes cost and time is much more important than full freedom of development. Go-to-market time may be decisive for getting new investors, growing revenues will be critical to proving that there is a problem you are solving.

Scenario 2 - White label application

Using a white label application is another strategy you can choose. In such a situation the majority of components of your application are already developed. You use an already existing product that can be customised to your requirements and you hire your developers just in case you want to make various non-standard changes in the app.

The following rules for choosing a white label application vendor are very important:

Carefully choose technology - please remember that native iOS and Android solutions are just better from the UX and performance behaviour. This is what Apple and Google use for their apps.
Check the possibility of customisations - make sure you understand flexibility of the product, if you can add new features, if your developers can work on the code, if you can change just colours and logo or the entire look and feel in the long run.
Verify experience - check examples of other customers using this product. See how they look like, test them.
Prices - obviously important. Remember to check both one-time and on-going maintenance prices. The 2nd ones are even more important.
Intellectual property - very important. Is it possible that you get full IP rights to the copy of your application. Would you be able to change the development later to your own development.
Security and financial stability - make sure you work with a partner that is financially stable and will not close your project in the middle of the development.

These are the most important issues that you need to check. Once you check them and they are acceptable for your business, you may get a result that your product can be 5 times faster on the market, costs can be 4 times lower, revenues will appear much faster etc. Today, the cost of white label applications can be as low as 40-60.000 EUR for development. The maintenance - 4-5.000 EUR. It can be critical for the business, especially during the first phases of growth.

Summary

Anyhow, good luck. Thanks for reading.

Mobile App Development Languages Used by Verestro

This article summarizes programming languages & technologies we're utilizing to build our mobile solutions.

Why should I care?

If you want to use Verestro's SDKs in your mobile apps or you are interested in our Whitelabel Mobile Application, with intention of future maintenance by your own team, you may want to check if our products fit your technology stack well.

Native solution

Most of our solutions for mobile apps leverages technologies native for each mobile platform:

For Android - Kotlin (seamlessly works also with java-based projects)
For iOS - Swift

This enables best performance, security and integration of platform-specific features. You may also create your own native SDKs for your products that will work with our ecosystem. More details available here.

Compatibility with web-based solutions

It is possible to embed widgets or entire web-based screens inside our Whitelabel Mobile Application. We'll pass you data about the currently signed in user, so you can display relevant information. More information about it is available here.

Flutter, React Native and other cross-platform tools

While we don't provide SDKs for mobile apps written in Java Script & Dart, our native SDKs work great in such an environment. Both most popular cross-platform frameworks include relevant solutions for this:

For Flutter you use Platform Channels
For React Native you have Native Modules

Business Control for new or existing portfolios

One of our important products is Business Control. You can find more information about this solution under the following link - Business Control

Our customers are asking us from time to time if it is possible to use Business Control for the existing portfolio of customers and cards or if it is aimed for new customers. Let me clarify this topic in this article.

Business Control is a platform or set of functionalities targeted at business customers that should give them more control over spendings, company expenses, cost and invoice management and more. Verestro offers it to banks and fintechs as a technology platform or we also can deliver it directly to corporations in connection with our partnering payment institutions in various parts of the world.

It offers several important benefits for business customers:

super easy issuing of virtual cards for various company expenses - imagine that your manager can issue a virtual card to you when you go to a conference in another country. Card will be valid for 2 weeks, will have various limits etc.
invoice management - instead of collecting pictures or doing photos you just scan an invoice and it lands directly in finance or accounting department for approval and further processing
employee benefits - you can use cards with multiply visuals to give Christmas gifts or Valentine Cards or Thank You Gifts to your employees
all the money is held in one or a few payment accounts which means that you do not need to pre-paid every card. You keep money and deliver "limits" to your users. It is a very important benefit vs pre-paid cards.

Let's imagine that you already have a portfolio of business customers because you are a bank or fintech partner and you would like to offer such a platform to your customers. Quick answer is - of course it is possible to offer Business Control to your existing customers.

After some integration and implementation projects you will give your existing customers an opportunity to issue new virtual cards for their employees, manage invoices and expenses etc. However, take into account that if you would like to enable it for already issued cards, actually you are using just part of the functionalities. The card already exists, it is in hands of the user, so in fact it means that you will not issue a new card for this person but you can:

manage limits of cards
manage invoices
have new interface for company / employee
and additional possibility to issue new virtual cards for this company or business customer

Feel free to contact us and discuss details of such implementation.

Regards,

Krzysztof

What employee benefits can be offered via the Verestro Business Control

Our Business Control platform provides the opportunity to issue virtual cards and manage business expenses. But in fact it can be used in multiple ways for companies. Here are a few examples of such use cases:

Business payment card - your employee going for a trip, conference, meeting with a customer can get a virtual payment card and use it for payments globally. Once the employee makes a transaction, he/she can scan an invoice and connect it with the transaction so that the finance team and accounting have an easier process of expense management. This is a usual use case.
Salary card - you can send salaries to your employees worldwide by using Business Control. If you issue a card with a specific limit to your employee, the employee can start making purchases and use it as a normal card. Thanks to it you have an easy salary transfer mechanism to all employees globally.
Lunch card - you can issue cards for your employees and offer them a virtual card as a lunch card to get some tax benefits (depending on the country). Thanks to Business Control you can limit the acceptance of these cards to dining so that employees could use the cards for meals.
Gift cards, holiday gifts, Thank You Card - you can issue a virtual card via Business Control any time you want to reward a particular behaviour of your employees. It is a bonus for the employee. You can have a specific "bonus" or "holiday" related card visual, you can add a message to the employee so that he/she knows that this card is for the particular achievement.
Limiting time for expense processing in the company - if you want to limit hours spent by your employees, administration, finance and accounting teams for expense processing, finding documents, connecting them with transactions, etc., you can use Business Control. We can integrate Business Control with your ERP system, we can transfer invoices and transaction data to your internal databases so that transactions can be processed automatically. Think how many hours you lose every month of such manual activities connected with expense management.

Please remember that we offer this product through partnering with payment or banking institutions. We can also offer it directly to companies in Europe. Contact us if you want to know more about this product.

Tokenization and Contactless Payments - Verestro's competitive advantages

The most important reason why you should use the Verestro Tokenization and Contactless Payment Solutions

There are many reasons why to use Tokenization and Contactless Payment solutions provided by Verestro but one of them is definitely the most important. We can give you access to ALL ways of NFC and contactless payments through a single platform and one vendor. There are multiple partners you will have to integrate with and certify. Some processors will enable the majority of them but very few will give you access to all. Some IT companies will tell you that they can do everything and connect to everyone but it is also not true. It takes time and money to get new integrations and certifications.

Examples of questions that you can ask your vendors

Imagine that 10% of your users are using Huawei phones. Are you ready to provide contactless payments to their phones now?
What if many of your users have cheap Android phones? Will your solution work on this? How many MB are used by your system (in our case below 4MB)?
What if you are issuing cards in multiple markets? Is your current solution ready globally?
What if you are planning to tokenize bank accounts (not cards but bank accounts) - is your platform ready for this?

Verestro's solutions

At Verestro we solve this problem by certifying and standardising integration with all possible ways of payments. We are delivering our tokenization and NFC cloud payment platform globally to multiple bank and payment institutions. Current list of certified solutions is:

phones: Apple, Huawei, Pixel, Samsung, LG, Motorola, Xiaomi etc.
operating systems: iOS, Android
X-pays: Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, Garmin Pay, your own wallet, your own X-Pay
payment schemes: VISA, Mastercard, Pay-by-Account, Local scheme
countries: global, possibility of local data hosting or transaction processing

Business benefits

Additional business benefits that make us unique are:

possibility of registering individual card visuals
delivering the full scope of reporting for Apple and Google inside the Verestro Token Management Platform
possibility to organize card registration to Apple or Google with own, proprietary CVC / CVV verification method (no need for integration)
cheap and quick - below 20k eur one-time, below 4k eur per month, 2-4 months only

Please contact us for more information.

Cashback - Boost Customer Loyalty and Spending

In today's competitive financial landscape, cashback has emerged as a game-changing strategy for businesses looking to attract and retain customers. But what exactly is cashback, and why should your company consider implementing it? Let's dive into the world of cashback and explore its benefits and versatile applications.

Why Should We Use Cashback?

Cashback is more than just a perk – it's a powerful tool that can transform your business. Here's why:

Enhance Customer Loyalty: By offering a percentage of money back on purchases, you create a compelling reason for customers to choose your service over competitors. This incentive encourages repeat business and fosters long-term relationships.
Boost Customer Spending: The prospect of earning cashback motivates customers to spend more. It's a win-win situation: customers feel they're getting more value, while your business sees increased revenue.
Gain a Competitive Edge: In a crowded marketplace, cashback can be the differentiator that sets your product apart. It's an attractive benefit that can sway potential customers in your favor.
Real-Time Gratification: With immediate calculation and allocation of cashback after transactions, customers experience instant rewards, reinforcing positive associations with your brand.
Flexible and Customizable: Cashback programs can be tailored to suit your business model and customer preferences, allowing for targeted promotions and strategic incentives.

Cashback & fees money flow

Cashback is an internal transaction for a partner who wants to top up the user's balance as part of the loyalty program.
Our card & balances management system (Antaca) automatically debits the masterbalance with this transaction.

Cashback Rules: How to Maximize Your Rewards

The true power of cashback lies in its flexibility. Here are some innovative rules and use cases you can implement:

Percentage-Based Rewards: Offer a consistent cashback percentage on all purchases (flat rate), such as 0.5% cashback on every transaction. Alternatively, implement tiered rates to reward bigger spenders, like 0.2% for transactions up to $100, and 0.5% for transactions over $100.
Fixed Amount Rewards: Provide a fixed cashback amount for each qualifying transaction, regardless of the purchase amount. You can also offer different fixed cashback amounts based on transaction value ranges.
Merchant-Specific Cashback: Boost partnerships by offering higher cashback rates for specific merchants. For example, 2% cashback on purchases from your partner stores.
Category-Based Rewards: Encourage spending in particular sectors by offering higher cashback rates for specific transaction categories. For instance, 3% cashback on all bookstore purchases (MCC code 5942).
Payment Method Incentives: Promote certain payment methods by offering higher cashback rates. For example, 0.5% extra cashback for transactions made with Samsung Pay.
Geographical Targeting: Encourage local or international spending with location-based cashback rules. Offer 1% cashback on all transactions made within the EU.
Currency-Specific Rewards: Incentivize transactions in specific currencies, such as offering 0.75% cashback on all USD transactions.
Time-Limited Promotions: Create urgency with limited-time cashback offers. For example, double cashback rates during holiday shopping seasons.
Cumulative Rewards: Reward loyal customers with increasing cashback rates based on their total spend over time. For instance, unlock 1% cashback after $1000 in total purchases.

Cumulative Rewards feature needs implementation.

How to implement cashback?

Please feel free to contact us and we will setup various cashback rules on Verestro platform for you.

Please make sure you build your cashback network with partners, merchants etc.
It is not part of our responsibilities at the moment.

Understanding White Label Applications: A Beginner's Guide

Our clients often search for effective ways to scale their offerings. The obvious way to do this is to create their own product through the entire production process, from identifying the market and its trends, to building a prototype and implementing the system, to continuous improvement. This approach requires a lot of resources and time. However, it is worth asking ourselves whether we are able to take such risks? What if the product is finished, once the demand for such solutions in the market starts to fade, or by the number of competing solutions it becomes difficult to achieve the desired results? Perhaps better results will come from using proven solutions created by experts who know the trends and have solutions in their portfolio that have paid off in the market. Due to the factors mentioned above, investors are increasingly using white label applications.

What is a White Label Application?

At its core, a white label application is a pre-built software product that can be rebranded and customized by businesses as their own. Think of it as a “ready-made” app that developers create, but the final product is branded with your company's logo, design, and name. The white label provider handles the coding, updates, and maintenance, while your business gets a fully functional application under your own brand. You don't have to worry about required security certifications or updates for new iOS/ANdroid versions.

How Do White Label Applications Work?

Here’s a simplified step-by-step process of how white label applications typically work:

Purchase or License the Software: Buy the application or license for a pre-developed app.
Customization: Customize the app by adding branding elements, such as logos, color schemes etc. and add your core product features through widgets or new screens.
Launch and Market: Once the app is branded, it is ready for deployment. The business can now offer it to customers as a proprietary solution.

During the customization step mentioned above there could be small and complex customizations. This is usually the critical topic how deeply you can influence white label so that it fulfills customer needs. Let's go deeper on this topic.

What is considered as custom development in the context of White Label?

Custom development involves deeper, more technical modifications to the core functionality of the white label application. This goes beyond just changing the look and feel of the app; it involves altering or adding features, adjusting workflows, or integrating the app with other systems. In essence, custom development changes the app's functionality to meet specific business requirements.

Key Characteristics:

Feature Enhancements: Adding new features or modifying existing ones to meet unique business needs (e.g., integrating custom payment gateways, modifying end-user flows, etc.).
Technical Adjustments: Tweaking or rebuilding parts of the app's code to support new functionalities, or to change behaviour.
Custom Integrations: Integrating the app with third-party tools like CRMs, webviews or other business platforms.
API Integration: Developing custom APIs or integrating the app with existing APIs to communicate with other services.
Data Handling: Modifying how the app collects, stores, or processes data.

Example: The company buys a white label app but wants to add a custom fitness tracker, integrate it with their gym's membership system, and implement push notifications. This is the custom development.

What is considered as simple customization or rebranding?

Brand change (also called rebranding) refers to the cosmetic adjustments made to the white label application to make it appear as though it was developed by your company. This process typically does not involve any modifications to the app’s core features or functionality, but focuses instead on the visual and branding aspects.

Key Characteristics:

Logo Replacement: Changing the app’s logo to reflect your company’s brand.
Color Scheme: Customizing the app’s design elements, like background colors, button styles, and fonts, to match your brand's style guide.
Brand Identity: Incorporating your company’s name, slogans, or taglines within the app.
Language changes: Implementation of new languages in the app
Minor Content Updates: Updating in-app content (like text, images, or icons) to match your brand’s messaging, while the underlying functionality remains the same. That’s about changing the components itself - not the position of components on the screen.

Example: A new fintech provider purchases a white label delivery app. They change the app's color scheme to match their brand, update the logo, and add their business name throughout the app. However, the functionality (eKYC, payment system, transaction history, etc.) remains unchanged. This would be a brand change.

Summary:

Custom Development: Involves altering the functionality of the app, adding or modifying features to meet specific business requirements.
Brand Change: Involves changing the appearance of the app by applying your company's branding elements (logo, colors, etc.) without altering its core functionality.

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